At the same time, advertisers are shifting their dollars from traditional TV to streaming TV, with marketers estimated to spend over $25 billion on advertising-supported video by 2025.Īgainst this background, Amagi's new report unravels the global FAST narrative, also highlighting that news ranks as the top performing genre in the world. have at least one CTV, used by at least one person every month.
As of 2021, almost 83% of households in the U.S. While consumers have been shifting to CTV for years, the pandemic led to a significant increase in CTV adoption, giving FAST services a big boost. The report aggregates data from its proprietary platform, Amagi ANALYTICS on viewership and content monetization trends on top ad-supported platforms across the U.S. Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced the second edition of its quarterly industry report, which reveals that FAST is steadily making inroads into all regions around the world, powered by Connected TV (CTV). 2, 2021 /PRNewswire/ - Fee Ad Supported Streaming TV (FAST) is no longer a U.S.-centric phenomenon, according to the Amagi Global FAST report.
and across the globe, according to Amagi Global FAST report analyzing 1200 channels
Driven by the rise of connected TV, FAST is growing quickly in the U.S.